Post by account_disabled on Dec 7, 2023 5:43:05 GMT -5
So far we have seen how marketing over time has been influenced by different minds and also by transformations in human culture. But where does marketing lead? What is its purpose within a company? There are different objectives that marketing poses. To facilitate understanding, we can divide them into general and specific. General objectives Assist in the growth of the company within its segment : A company's environment comprises opportunities and threats to its stability and growth. Factors that marketing must help face in order to achieve its development. Detect opportunities for the development of solutions : this is necessary for the company to know its audience, the problems and needs it must address.
Bring profit to the company : in other words bring a return on the investment Phone Number List made in marketing actions. Ensure market participation so that the brand does not live in anonymity. Specific objectives Attracting and retaining new customers, understanding that bringing new customers is much more expensive than maintaining the current base. Correctly distribute the product or service, after having established the ideal characteristics of the environment in which the product will be sold, ensuring efficiency in its delivery. Establish appropriate prices, according to the context in which the product will operate, hence the importance of knowing the audience.
Exceed customer expectations, developing strategies that allow identifying their opinion of the product or service as well as the means by which they learned about it. Types of marketing There are many types of marketing, and they are not necessarily independent in their actions. It is normal for them to mix and complement within a company's marketing strategy. Below we list the best known: Offline marketing We can place here all the actions that were done before the existence of the Internet or even those that happen today outside the web.
Bring profit to the company : in other words bring a return on the investment Phone Number List made in marketing actions. Ensure market participation so that the brand does not live in anonymity. Specific objectives Attracting and retaining new customers, understanding that bringing new customers is much more expensive than maintaining the current base. Correctly distribute the product or service, after having established the ideal characteristics of the environment in which the product will be sold, ensuring efficiency in its delivery. Establish appropriate prices, according to the context in which the product will operate, hence the importance of knowing the audience.
Exceed customer expectations, developing strategies that allow identifying their opinion of the product or service as well as the means by which they learned about it. Types of marketing There are many types of marketing, and they are not necessarily independent in their actions. It is normal for them to mix and complement within a company's marketing strategy. Below we list the best known: Offline marketing We can place here all the actions that were done before the existence of the Internet or even those that happen today outside the web.