Post by account_disabled on Dec 20, 2023 3:15:37 GMT -5
Are you struggling to improve your website's search engine rankings, but the desired traffic isn't coming? Try to see how your website appears in the search results and work on improving the click-through rate of your pages. image In today's article, we will focus on the Google search engine, where the space is the largest, thanks to dozens of different forms of search results. From the classic one, through countless forms of "rich search results" (rich snippet), to featured snippets. In this article, we will focus only on the first mentioned type.
Data collection for optimization B2B Email List In order to start optimizing, it is necessary to collect data. Based on the data obtained, we will be able to identify pages with a low click-through rate (CTR) and modify them to make them more attractive to users. To make them more interesting and entice users to click through to your page. image Google Search Console We will use data from the Google Search Console tool as a basis for optimizing snippets in Google. To optimize classic snippets on Google, we will use the data from the Search Analysis statistics (in the Traffic from search section). Check Clicks, Impressions, CTR and Position metrics here . Switch to Site statistics and filter the country Czech Republic, device Computer, search type Web and time period for the Last 90 days.
image Example report settings for export Then export the data to a CSV file, using the Download button, which you can find at the bottom of the page below the table. You can open the downloaded CSV file, for example, in Excel, where we will work with the data further: Put the filter on the first row of the table . Subsequently, filter pages with a higher number of views (eg more than 100 or 1,000). At the same time, filter pages with a click-through rate (CTR) of less than 3% . And also filter pages that have an average position of up to 5 . The value about the number of page views is relative in this case. It always depends on the segment you are in and the search for keywords relevant to your website. But in general, focus on pages that are more visible in search results than other pages . We should now have pages that show up high in search results for high-search queries, yet users aren't clicking on them.
Data collection for optimization B2B Email List In order to start optimizing, it is necessary to collect data. Based on the data obtained, we will be able to identify pages with a low click-through rate (CTR) and modify them to make them more attractive to users. To make them more interesting and entice users to click through to your page. image Google Search Console We will use data from the Google Search Console tool as a basis for optimizing snippets in Google. To optimize classic snippets on Google, we will use the data from the Search Analysis statistics (in the Traffic from search section). Check Clicks, Impressions, CTR and Position metrics here . Switch to Site statistics and filter the country Czech Republic, device Computer, search type Web and time period for the Last 90 days.
image Example report settings for export Then export the data to a CSV file, using the Download button, which you can find at the bottom of the page below the table. You can open the downloaded CSV file, for example, in Excel, where we will work with the data further: Put the filter on the first row of the table . Subsequently, filter pages with a higher number of views (eg more than 100 or 1,000). At the same time, filter pages with a click-through rate (CTR) of less than 3% . And also filter pages that have an average position of up to 5 . The value about the number of page views is relative in this case. It always depends on the segment you are in and the search for keywords relevant to your website. But in general, focus on pages that are more visible in search results than other pages . We should now have pages that show up high in search results for high-search queries, yet users aren't clicking on them.