Post by account_disabled on Dec 20, 2023 4:14:48 GMT -5
It has been 6 years since the launch of Instagram in October , and 4 years for Facebook. In its entire history, it has not come up with as many novelties as this year. If you're already a little lost, don't worry, we'll introduce the most important updates. At the beginning of the year, some people prophesied a decline and retreat of users, especially in connection with the rapid growth of the competing application Snapchat. However, Instagram did not sleep and was able to come up with a number of new functions, even if most of them were only inspired by its competitor Snapchat or its bigger brother Facebook. As you can see on the graph, in the summer of 2016, Instagram already had 500 million users and 300 million users use it daily, twice as many as the competing application.
image Comparison of Instagram C Level Executive List and Snapchat users 1. New ordering of posts In March, Instagram announced a change that raised a small wave of resentment among users. Newly, not all posts should have been shown , but only those that should interest you the most. Until then, posts were listed chronologically by how they were added. According to management, users were getting lost in a large number of posts and missed 70% of content that could be interesting for them. The new algorithm was supposed to fix that . Finally, another novelty was the possibility to save an edited post and return to it later, publish it, or delete it. 2.
Instagram business account and vertical advertising format At the beginning of summer 2016, Instagram finally introduced business pages , which have an improved contact option, long-awaited reports and allow promotion directly from the application. We explained this feature in detail in our previous article . Newly, you can also create a vertical advertising format (photo, video) in dimensions 4:5. This type of post should allow more space for advertisers and creative expression. image Source: Instagram 3. Instagram Stories The most striking innovation of 2016 was the introduction of Instagram Stories . In an attempt to compete with Snapchat, Instagram introduced the option to add stories that disappear after 24 hours .
image Comparison of Instagram C Level Executive List and Snapchat users 1. New ordering of posts In March, Instagram announced a change that raised a small wave of resentment among users. Newly, not all posts should have been shown , but only those that should interest you the most. Until then, posts were listed chronologically by how they were added. According to management, users were getting lost in a large number of posts and missed 70% of content that could be interesting for them. The new algorithm was supposed to fix that . Finally, another novelty was the possibility to save an edited post and return to it later, publish it, or delete it. 2.
Instagram business account and vertical advertising format At the beginning of summer 2016, Instagram finally introduced business pages , which have an improved contact option, long-awaited reports and allow promotion directly from the application. We explained this feature in detail in our previous article . Newly, you can also create a vertical advertising format (photo, video) in dimensions 4:5. This type of post should allow more space for advertisers and creative expression. image Source: Instagram 3. Instagram Stories The most striking innovation of 2016 was the introduction of Instagram Stories . In an attempt to compete with Snapchat, Instagram introduced the option to add stories that disappear after 24 hours .