Post by account_disabled on Feb 18, 2024 2:09:07 GMT -5
Today, Chris Hexton, founder of targeted email marketing software, Vero, is going to look at 5 email conversion killers and teach what you can do not to make the same mistakes. Better yet, Chris is going to be the special guest on our free webinar next Tuesday, September 24th entitled: 5 Steps to An Email Campaign That Converts. Watch and learn as we take a look at some common mistakes that can really put a dampener on your conversions and what you can do about it. In tomorrow’s webinar Chris will cover even more examples like this and provide you with a plan on how to structure your email marketing campaign lifecycle to produce a conversion machine.
Do You Overuse Images? HTML-rich emails are here to stay. They have Buy TG Database a place in every email marketers arsenal and can provide some dramatic results. …but it’s all too easy to forget that up to 60% of customers have images disabled and that many customers will be viewing your emails on small, mobile devices. You don’t want your email to look like this: mixpanel no images Click for full-size image Having a single image with a poor ALT tag could literally mean you’re cutting out half of your audience.
If you are an eCommerce store or find that HTML-heavy emails convert really well then it can be hard to avoid this situation but you can start to work around it by including descriptive ALT tags that at least give the customer a good idea of what the email is about and why they should view it in full: mr porter image email Click for full-size image The above is a great example from Net-a-Porter, who make over 1 million pounds a year from their email campaigns alone, but for a world-class example, check out this campaign from photography site 500px: With images disabled With images disabled (Click for full-size image) email with images enabled With images enabled (Click for full-size image) This example is simple and equally as clear (and potentially appealing) when images are disabled.
Do You Overuse Images? HTML-rich emails are here to stay. They have Buy TG Database a place in every email marketers arsenal and can provide some dramatic results. …but it’s all too easy to forget that up to 60% of customers have images disabled and that many customers will be viewing your emails on small, mobile devices. You don’t want your email to look like this: mixpanel no images Click for full-size image Having a single image with a poor ALT tag could literally mean you’re cutting out half of your audience.
If you are an eCommerce store or find that HTML-heavy emails convert really well then it can be hard to avoid this situation but you can start to work around it by including descriptive ALT tags that at least give the customer a good idea of what the email is about and why they should view it in full: mr porter image email Click for full-size image The above is a great example from Net-a-Porter, who make over 1 million pounds a year from their email campaigns alone, but for a world-class example, check out this campaign from photography site 500px: With images disabled With images disabled (Click for full-size image) email with images enabled With images enabled (Click for full-size image) This example is simple and equally as clear (and potentially appealing) when images are disabled.