Post by sakibkhan49 on Feb 25, 2024 3:54:53 GMT -5
On our ME plus platform we recently hosted Massimo Giacchino , to talk with him about the importance of micro-data for defining an editorial plan. And today, we do a little recap How to define an editorial plan through micro-data In a recent webinar we held within our premium community, Marketing Espresso Plus , we had the pleasure of hosting Massimo Giacchino , author of Design Marketing and Audience Personas . Together we saw how to use micro-data to develop a content strategy and an editorial plan and today we want to share some best practices that emerged from this interesting comparison. To delve deeper into the topic and learn about the practical examples and useful tools that were shared during the workshop, you can catch up on the live broadcast by subscribing to this link here .
Let's see together, therefore, the importance of micro-data and how to make the most of them in terms of content! First of all, what is micro-data ? Defined by Massimo Giacchino as traces and signals that people leave online , micro-data Chinese UK Phone Number List are nothing more than " pieces of us " that can be found in any platform we use and that tell something about us as a person. It can be a like, which tells what we appreciate. A review, which tells why we chose a product and based on which variables we evaluate it. Or again, a question asked on a search engine, from Google to YouTube, which tells us about a potential pain point or goal we wish to achieve.
Every day we access the Internet, even if just for a few moments. And it is there, in that moment, or micro-moment , that we fill the online space with information that can be extremely important for brands that want to empathize with us, get to know us better and propose a solution to our problems. “We are what we click” and, therefore, micro-data is a gold mine for brands that want to empathize with potentially target people. It is only when you really know someone and understand their person's drivers that you can find interesting topics, useful resources and practical solutions to resolve pain points. And why are they useful for the editorial plan? First of all, if you want to learn more about the effective structure of an editorial plan, we recommend reading this article here . We are talking about that strategic document of fundamental importance for a Social Media Manager and for any brand that wants to create useful, effective and directed content.
Let's see together, therefore, the importance of micro-data and how to make the most of them in terms of content! First of all, what is micro-data ? Defined by Massimo Giacchino as traces and signals that people leave online , micro-data Chinese UK Phone Number List are nothing more than " pieces of us " that can be found in any platform we use and that tell something about us as a person. It can be a like, which tells what we appreciate. A review, which tells why we chose a product and based on which variables we evaluate it. Or again, a question asked on a search engine, from Google to YouTube, which tells us about a potential pain point or goal we wish to achieve.
Every day we access the Internet, even if just for a few moments. And it is there, in that moment, or micro-moment , that we fill the online space with information that can be extremely important for brands that want to empathize with us, get to know us better and propose a solution to our problems. “We are what we click” and, therefore, micro-data is a gold mine for brands that want to empathize with potentially target people. It is only when you really know someone and understand their person's drivers that you can find interesting topics, useful resources and practical solutions to resolve pain points. And why are they useful for the editorial plan? First of all, if you want to learn more about the effective structure of an editorial plan, we recommend reading this article here . We are talking about that strategic document of fundamental importance for a Social Media Manager and for any brand that wants to create useful, effective and directed content.